Whether your company is new in town, or has finally grown to the point you can afford to give back, being known as a community supporter is a sure-fire way to boost your company name. In addition to increasing employee moral internally, finding ways to support community events and initiatives helps your customers buy into your company "Why?"
New ideas, updates, mission changes, re-branding, fresh websites - businesses are changing daily to keep their name visible, products/services relevant, and customers and employees happy. Yet change can be scary. How can you present an idea in a way that will encourage support, rather than pushback?